MARKETING STRATEGY WORKSHOP

Get clear on what’s working, what’s missing, and what to do next – so your marketing actually makes you money.

This isn’t just a strategy session. It’s a deep dive into what makes your business different, how to communicate it clearly, and where your next clients are actually coming from.

You’ll walk away with a personalised plan that shows you exactly what to focus on – no more overthinking, no more wasting time on stuff that doesn’t convert.

Why is having a strategy important?

Because winging it only works for so long.

Maybe your marketing used to bring in leads, but now it’s gone quiet. Or you’ve tried a bunch of things – posting, newsletters, events – but nothing’s sticking.

A strategy changes that.

It gives you clarity on what to say, who you’re saying it to, and how to turn that into real results.

With the right strategy, you’re not just being consistent – you’re being effective. You know what to focus on, where your next clients are coming from, and how to grow without burning out.

what you’ll get in this workshop

This isn’t a workshop where you scribble ideas into a notebook and never use them again.

It’s a hands-on, 2-hour strategy session that leaves you with the kind of clarity, messaging, and direction that makes marketing easier — and more effective.

We’ll shape your strategy around you — your goals, your personality, and the kind of business you actually want to build.

Here’s what we’ll work on together:

  • You’ll get crystal-clear on who your customers or clients are, what they actually care about, and what’s stopping them from converting.

    This makes everything else easier – from creating content to planning your offers. You’ll stop second-guessing yourself and start showing up with more confidence and clarity.

  • You’ll walk away with key phrases and proof points you can start using straight away. This makes it easy for buyers to know why you and what you offer.

    We’ll help you define the message that makes your brand stand out – and build a simple messaging system around it so that everything you say (on socials, your site, or even in a pitch) actually connects.

  • We’ll map out your full funnel – from how people first discover you, to how they become clients and come back again.

    We’ll make it really simple to see what’s missing, what’s working, and where to focus next so your marketing starts generating more leads (aka more money) without doing all the things all the time.

PLUS you’ll get everything we talked about written up into a detailed but practical Strategy Action Plan that you can start implementing straight away.

WHO THIS IS PERFECT FOR

  • You’ve never put a strategy together, or haven’t revisited yours in a while.

  • You’ve tried doing “all the things” but something’s not quite working out.

  • You want to grow your visibility and client base in a way that works for you.

  • You’re ready for a strategy that feels simple, clear, and actually gets results – without needing a full marketing team behind you.

  • I keep going back to the strategy document Beth created – it helped me get so much clearer on the brand, and now we’re making 5–6 sales a day compared to 3 a week.

    To say that the session [we had with Beth] was valuable would be an understatement.

    Beth created her company to make marketing simple and accessible and she is doing exactly that.

    Building and delivering a strategy is hard especially when you’re trying to integrate content which is engaging and unique but Beth helped me really think deep into what Caribé is all about and get back on track with our why.

    - Phoebe Ellis, Co-Founder of Caribé

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  • There's a lot of fluff out there when it comes to marketing, but Beth cuts through that and delivers GOLD.

    Beth is a pro.

    Beth planned a bespoke session for me to launch a new project I'm working on, and supported me through the idea with actionable tips and hand-selected exercises that would help me plot without wasting time, or going down a rabbit hole that would have set me back to square one (and no results).

    From working with her, I feel a lot more confident and excited that I'm doing the right thing.

    - Naida Allen, Founder of The Write Way

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  • I cannot recommend Beth & Orchid Marketing highly enough!

    Given the fact that my background is not in marketing (not even in the slightest!), I had no clue about some of the basic principles of how to build a trusted brand.

    Fortunately, the session with Beth was one of the most productive and informative sessions I have attended in a long while.

    The format and structure was so well considered, and we engaged in simple yet effective exercises that helped us to hone in on areas where we can make significant improvements.

    – Dr Kirsty Gardiner, Research Director of Ardent

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  • I would recommend Orchid Marketing to anyone who is serious in getting their business in front of customers in an authentic way!

    [Beth] got me really excited to implement some of the changes. Literally, a lot of my friends and family have been commenting on how much more professional, clear and engaging my content for my photography business is now, so thank you!!!

    I have even managed to finally make myself a content planner for the entire month!

    – Maryam Sheikh, Founder of MarzySnaps

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Get ready to stop guessing and start growing with a strategy that actually works

This 2-hour strategy workshop is for business owners who are done guessing — and want a clear, personalised plan to attract more of the right people and turn interest into sales.

Includes your 1:1 session, a tailored Marketing Strategy Action Plan, and serious clarity on what’s working, what’s missing, and what to do next.

Investment: £500